Our Blog – Snide London

Our Blog

Our blogs and newsletters

PRESS RELEASE 07/11/2019

Classic British Menswear, Classic British Humour


Classic British Menswear, Classic British Humour



A new designer menswear brand has tapped into today’s zeitgeist. Snide London’s clever, stylish, ironic designs perfectly reflect societies current obsession with all things fake.

The brand was born after a director of the company bought a very expensive watch in China that eventually told him it was the 41st of January.

An idea was born. Snide is aimed at customers who care about how they look, enjoy spending money on superior brands, and yet are keen to let the world know they don’t take themselves too seriously. They are sophisticated but have a sense of humour and a sense of irony.

The brand is a parody of fake items from the Far East. Snide is the slang for a fake in London and they are also sometimes called “Jekylls” (Jekyll and Hydes = Snides). Our tag line is Never Knowingly Right (with apologies to John Lewis) and the designs all feature a small, very subtle mistake. These mistakes, although often not nearly as understated, can appear in fake goods as their manufacturers are not au fait with the English language or Western culture.

Snide is one of the fastest growing British fashion brands. Our philosophy of providing the highest-quality, ethically-sourced clothing to a discerning, refined, yet maverick customer-base has struck a chord. All our items are individually designed, tailor-cut, and made in Britain.

The British are world-renowned for their sartorial elegance, a desire for fairplay, and an irreverent sense of humour. Snide combines all three. Our clothes are characterised by being 100% organic cotton, knitted in UK-based fabric mills. They have unique detailing, world-leading hand-drawn graphics, tailored-fits and are inspired from a classic British heritage.

Snide London’s Managing Director, David Almond is available for comment or interview. You can contact him on 01992 440681, 07802 258162, or david@snidelondon.com

Sycamores House, 23 New Road Broxbourne, Herts. EN10 7LN Snide London Ltd. Intended for general release